an explorable trends report by Wavetable
The future of learning is at the intersection of education and entertainment. Brands and organizations that leverage this approach will create more value and have an edge over others in their sector. Edutainment 3.0 was created with this in mind and filled with:
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Good. Because that’s at the heart of this new wave of Edutainment that we call Edutainment 3.0*.*
Edutainment 3.0, with all of its learning innovation, will be a key element of how brands, nonprofits, and creators share their stories and empower their audiences.
However, this space is wide-reaching and fast-moving. And creating projects that attract and engage your audience won’t be easy. This explorable trends report is here to help you harness the magic of Edutainment 3.0 and use it to your advantage.
But this trends report wasn’t created for everyone. Only certain professionals will find tons of value, like...
Marketers Leveraging content and experiences to elevate your brand’s reach and connection
Strategists Helping brands plan what to do and where to go next
Educators Looking for more effective ways to engage students
Creators Developing and enhancing your message and mission
Entertainment Executives Backing projects that make a greater impact
L&D, Talent & Culture Professional Injecting fresh energy into your initiatives
Leading organizations are asking us for insights on Edutainment 3.0. Join them.
Duration: 5 minutes All the key insights and trends in one place...
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Duration: 45+ minutes
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Was Hollywood-focused forays by the likes of Disney and Sesame Street. Projects often had a light-heartedness and irreverence, even when tackling challenging topics.
Focused more on education but felt unbalanced and clunky. Educational video games lacked pizazz while the explosion of reality TV and docudrama entertainment offerings often ignored the principles of learning.
These transformations turned Edutainment into a dirty word. It wasn’t stylish enough for the entertainment industry and lacked enough substance for the education sector. Nobody took it seriously because people assumed it was just for kids.
However, as culture, media, and technology continue to converge, new ideas, mediums, and markets are appearing...
Leading to a third wave of Edutainment that we call Edutainment 3.0*.*
(and it’s definitely not just for kids.)
According to research by NESTA, there’s been a seven-fold increase in Educational Technology usage in the past two years. Investment in 2020 was $16.1 billion compared to $7 billion in 2019.
In their 2021 Creative Forecast, Facebook (sorry, Meta) looked at how consumer relationships with brands have changed, and what’s next. At the top of their recommendations? Create edutainment.
“The global pandemic forced people to embrace new ways of getting information in 2020, and brands that excelled earned attention by reimagining learning. And more importantly, they did so not by lecturing audiences, but by building edutainment experiences that didn't feel like a chore.”
New innovations in this realm can revolutionize the ways millions - perhaps even billions - of people learn.
Edutainment 3.0 **will be a key element of how brands, nonprofits, and creators share their stories and empower their audiences.
It’s hugely exciting.
So much is happening in Edutainment that it’s difficult to keep up - especially as projects and opportunities in this area don’t fit snugly in one industry or sector. You’ve got dots to join, threads to weave, waves to ride, and we know you simply can’t keep up with all the other responsibilities you have.
In this workspace, the team here at Wavetable wants to show you why Edutainment 3.0 matters, and how you can effectively bring it into your projects.
To do that, we’ve brought hundreds of hours of research and thousands of hours of practice and expertise into one place. You can thank us later. We accept praise, shout-outs, and quality chocolate.
This interactive, explorable report captures where we’ve been, where we’re at now, and how a series of macro trends are creating something completely new.
Each Act contains a number of Scenes - individual pages packed with case studies, stories, videos, and more.
What’s in a name, Building Blocks, The Edutainment 3.0 Formula
A history of Edutainment: from baby steps, to childhood wonder, and a difficult adolescence
What’s different now - macro trends fueling Edutainment 3.0
8 trends, case studies, and opportunities
Guidelines for greatness, 3 emerging trends, and new opportunities to explore