I help companies unlock the potential in humans and technology, bringing experience across media, education and experience design.

Ambitious marketing & people leaders hire me to develop and execute key initiatives that drive revenue and growth.

<aside> ☎️ Contact: [email protected] // +1 347-334-2279

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Strategy

1. Experience & Content Benchmarking for a B2B creator education brand

• Challenge: A professional services entrepreneur sensed opportunity in the education sector but wasn’t sure where to go beyond ‘something like MasterClass…?’
• Solution: A deep-dive packet with playbooks, benchmarking and recommendations for building a best-in-class niche learning brand
• My Role: Strategy, Research, Benchmarking, Curriculum Mapping

2. Innovation & Partnerships Hub

• Solution: A creative agency’s core client wanted to expand rapidly into new areas, but needed to identify and de-risk potential paths
• Solution: A suite of startup concepts that could be tested and validated, along with detailed financial models, roadmap and strategy plan
• My Role: Entrepreneur-in-Residence to develop concepts, pitch decks, partners, financial models, and prototypes

3. LX & Commercial Strategy for mission-driven cooking brand

• Challenge: A CEO wanted to put education at the center of the company’s brand but lacked the bandwidth and expertise to get the right plan in place
• Solution: Discovery, strategy and execution of over a dozen projects in less than 10 months - from digital platform implementation, to a company all-hands event, and a suite of online games
• My Role: Research, Strategy, Concepts, LX Mapping

Content & Format Innovation

1. Employees become audience-facing creator-educators

V3 Coconut Chicken SUB.mp4

• Challenge: A hospitality company wanted to build a training & marketing flywheel by bringing employees into brand campaigns
• Solution: A series of eight short-form edutainment videos, plus scalable production system and workflow
• My Role: Executive Production, Creative Direction, Script Development, Talent Coach

2. Educating customers on how to use a technical SaaS platform

• Challenge: A B2B SaaS company wanted to move product education beyond a disparate bunch of blog posts
• Solution: A suite of learning modules with videos, quizzes, templates and tools
• My Role: LX Strategy, Content Creation, Digital Design

3. New hire onboarding goes from Powerpoint to a suite of engaging games

• Challenge: Day 1 for new hires felt flat and lacked engagement and insight
• Solution: New hire onboarding reimagined as a box set of digital and physical games
• My Role: Content Development, Game Design, Play Testing

Live Experiences & Audience Engagement

1. Experiential learning for a first-of-its-kind creative industries conference